Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.
Announcing the 2025 Torchie Awards Finalists Every year, Braze honors the marketers and brands redefining what’s possible in customer engagement. Whether you’ve launched a killer campaign, driven real impact, or led with creativity and heart, we want to celebrate you. This year, we received over 270 outstanding submissions…
May truly got the best of me, where does the time go?! Take a moment to celebrate Shelley Drogt with me, who I had the pleasure of getting to know IRL at City x City London last month. Meet Shelley Drogt, Senior CRM Specialist at King, the team behind Candy Crush 🍬. From leading the All Stars 2025 Tournament strategy to…
We just launched RCS and Banners—two dynamic new channels to reach users exactly when (and where) it matters most with more immersive and dynamic messages. Plus, we’ve added a new step to Canvas in early access: Canvas Context. With Canvas Context, you can add important pieces of unique data—like “renewal date” or “flight…
Hi Bonfire Community, We’re super excited to announce the launch of our latest guide: Melting Points: Locking in Loyalty! In today’s fast-paced world, building true brand loyalty is more important (and tricky!) than ever. This third edition from the 427° Innovation Lab at Braze is packed with insights from global research,…
The Torchie Awards are back—and it’s your time to shine. Every year, Braze honors the marketers and brands redefining what’s possible in customer engagement. Whether you’ve launched a killer campaign, driven real impact, or led with creativity and heart, we want to celebrate you. Nominate yourself, a teammate, or your…
Join us in honoring our April Marketer of the Month: Kayla Upton, Senior Manager of Marketing Automation at Neighborly®! Kayla has taken the lead on over 28 live canvases across 15 brands, showcasing her exceptional ability to launch Content Cards that effectively drive engagement. She doesn’t just enhance processes—she…
Why We Ran the Survey Understanding which channels resonate most with your audience is crucial. By surveying dashboard users, we aimed to uncover favorite consumer marketing channels. Survey Results: Top Channels 1. Email emerged as the clear favorite, with 38% of responders selecting it as their preferred channel.…
We know how challenging it can be to get the full picture of your marketing efforts, uncover and act on insights, and prove ROI. Braze has two new reporting tools that can help: * Report Builder: Create sharable reports with visuals that clearly demonstrate campaign impact. * Dashboard Builder: Get an instant view of your…
We're excited to share that Lani Ha is Braze’s Marketer of the Month for March 2025! 🌟 Lani has spent five years mastering #Braze, starting as early in her career as an intern at a startup before becoming a Marketing Manager at Acorns. She expertly blends data and creativity to craft standout customer journeys, utilizing…
Shoppers move fast. One wrong email or frustrating checkout experience can lead customers to the competition. The best brands use marketing tools that work in tandem to deliver relevant messages in the moments that matter. That’s why we’re excited to share powerful new capabilities designed specifically to help you elevate…
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